About Being “Lucky” as an Indie Author
I’m a firm believer that luck in your writing career is something you create, not something that just happens. I haven’t been “lucky” to have a successful indie fiction career—I built it. I’ve spent years honing my craft, learning the ins and outs of book marketing, and engaging with readers. My success comes from consistently doing four things, and you can apply these same principles to your own journey as an indie author.
Here’s how you can start creating your own luck in your writing career:
1. Always Be Learning
As writers, we’re constantly growing—not just in our craft but in how we market ourselves and reach readers. Whether it’s mastering a new plot structure, learning how to run Amazon ads, or studying what makes a great book blurb, the more you learn, the more you grow.
If you’re not learning, you’re not evolving as a writer, and that can stall your progress. Every bit of knowledge you gain—whether it’s about writing or marketing—adds up and shows in your book sales and your connection with readers.
2. Implement What You Learn
Learning is great, but if you don’t put it into action, it’s just theory. I make it a point to implement what I learn, whether it’s a new writing technique or a fresh way to promote my books. And if you’re feeling overwhelmed? Delegate!
Pick one thing you’ve been meaning to implement, whether it’s setting up your author newsletter or finishing that short story. Either commit to doing it yourself or delegate the task. Set a deadline and get it done!
3. Leverage Your Time and Talent
As an indie author, time is one of your most valuable resources. So, how do you get more out of the time you have? By leveraging your efforts. My go-to rule is the “3+” method: if I’m going to put effort into something, I ask myself if I can use it in at least three different ways.
For example, if you write a blog post about your writing process, you can turn that content into a newsletter, a podcast episode, or social media posts that drive traffic back to your website. Repurposing content is key to maximizing your efforts.
4. Find a Mentor or Community
Writing can feel like a solitary journey, but it doesn’t have to be. I’ve had mentors since I was a teenager, and they’ve made a huge difference in my personal and professional growth. Whether it’s through writing groups, author communities, or a personal mentor, having someone to guide and support you can make all the difference.
Find a writing mentor or join a community of fellow authors who can offer advice, feedback, and encouragement. You don’t have to go it alone.
Take Action and Create Your Own Luck
Which of these four resonates with you the most? Pick one and start applying it to your writing life. Whether it’s committing to learning something new, implementing a strategy, leveraging your time, or seeking out guidance, you have the power to create your own success as an indie author.
By following these principles, you can start shaping your own path to success in your indie author career. Remember, luck is what happens when preparation meets opportunity!
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When you’re ready, here’s how else I can help:
1. Join the Indie Fiction Authors Circle for just $25/year for ongoing support here
2. Take the Online Marketing Map for Indie Fiction Authors course here
3. Book at 1:1 session with me here